Your chief of staff
What needs my attention today?
Help sort commitments, prepare a daily brief and bring unfinished priorities back into view.
AI Workforce Clinic for Business Owners
Your people. Your next step.Build your first AI employee.
Get your life back.
Your first Clinic is free. Leave with a customized prompt for your situation and your business that you can use to build your own full-time AI employee.
Bring one job you wish someone else could handle. Build alongside owners who are figuring it out with you.
Tuesdays · 4 PM Eastern · Live online · One hour
No coding background required. No paid commitment.“For years I was the bottleneck in my own company. Truthfully, I still am, but for the first time that is changing.”
Build withClaude CodeorOpenAI Codex
Greg RosnerFounder, PitchKitchen · Author, Storycraft for Disruptors
Inside PitchKitchen
Start with one employee. Build a workforce you can lead.
This is a view of my own Mission Control, with named AI roles and the work they're responsible for. Your first version can be much simpler: one useful employee doing one job well.
Give it contextDefine good workCheck the resultSave the correction
Your first Clinic · Free
Walk away with a prompt built around you.
Your business has its own customers, priorities and ways of working. That's where we start.
Tell us the situation: the inbox you can't keep up with, the research before every call, the weekly report or the project that keeps getting stuck.
We'll help shape a customized prompt you can use with your AI to begin building an employee for that job. It gives your AI the right starting conversation, including the questions it needs to ask you.
You leave with something to use. Take it into Claude Code or OpenAI Codex, work through the setup and test your employee on real work.
From the people in the room
“So I now have no manual management of those notes.”
“The thing that finally made it all click was joining Greg’s group. ... It’s collaborative, it keeps me accountable, and it’s a friendly group to troubleshoot with when I get stuck.”
“It's people from all different areas, man. It's phenomenal here.”
The problem with AI
The world has changed. Most business owners still don't know what to do about it.
Come with us if you want to live.
You open ChatGPT or Claude, ask a question and get a useful answer. Then you copy it somewhere, tidy it up and do the work yourself. Tomorrow, you start again.
You may already be paying $200 a month for AI. But are you getting $200 a month of useful work out of it? How much of its capability never makes it into your business?
Meanwhile, customers need answers. Your team needs decisions. The repetitive jobs still land on your desk. Learning a better way gets pushed into the hour you never seem to have.
You can see the opportunity. You need a way to act on it.
What you can build
An AI employee with a real job in your business.
Start with work you understand well enough to judge. Give it a role, instructions, examples and a clear definition of done. Then test it, correct it and build from there.
Your customer follow-up assistant
Who needs to hear from us?
Review customer notes and draft the next useful message in your voice, ready for your approval.
Your research employee
What should I know before this call?
Gather company information, check sources and prepare a brief around the questions that matter to you.
Your content assistant
How do we explain this clearly?
Turn your expertise into useful first drafts, grounded in your customers, evidence and point of view.
Your operations assistant
Why are we still doing this by hand?
Organize scattered notes, document repeated work and help your team find the answer.
Your planning partner
How do I make room for the life I want?
Think through decisions, prepare for difficult conversations and turn a long list into a workable plan.
These are examples to help you choose. Your first employee should fit the work you actually need done.
What happens on Tuesday
Come with a task. Join the conversation. Leave ready to try.
A live, hands-on Clinic for business owners. You can ask a question, show where you're stuck and hear how other people are approaching their work.
Bring your situation
Choose one job or bottleneck. Tell us what you're trying to accomplish and what you've tried so far.
See the work up close
Greg and members share real examples. We discuss what worked, what broke and how an idea might apply to your business.
Get your starting prompt
Leave your first Clinic with a customized prompt to begin building your own AI employee. Put it to work and see what you learn.
“And I'm blown away. ... I didn't have to learn this CRM and take tutorials and all this, like, crazy stuff that would shoot up days of my life.”
Member work, in their own businesses
Look at what owners are putting into practice.
Different businesses. Different starting points. A shared habit of trying something, bringing it back and taking the next step.
Daniel · Roofing
A website move he could finally tackle.
Read the story
Daniel brought a website migration plan to the group, then returned the following week having completed the move with AI's help. He also described starting Dolores, an assistant to review his customer contacts.
Natalija · Consumer technology
A sales tool her customers could actually use.
Read the story
Natalija demonstrated an interactive calculator that helps potential buyers explore the economics of coffee units. She said a prospect asked for a meeting after receiving the helpful tool.
Michael · Technology consulting
Meeting notes became usable project knowledge.
Read the story
Michael described connecting recordings and notes to his workflow so he could use the information without manually managing each set of notes. His next questions were about coordinating an entire AI team.
Kristin · Design studio
Making room to lead her business.
Read the story
Kristin brought progress on project management, team onboarding, reminder drafts and a skill to find potential testimonials in client conversations. Her goal: spend less time coordinating every task herself.
Heather · Martial arts
A place to keep moving when business gets busy.
Read the story
Heather described putting her lead-to-enrollment process in place, then brought the next challenge: getting more leads. Other members shared their own experience and ideas for her local business.
REV · Author
A book taking shape, week by week.
Read the story
REV discussed his manuscript about ethical AI use, then returned with a fifth draft and questions about publishing. The group followed the work beyond a single AI demonstration.
These are members' accounts of their own work and progress. Some projects are complete; others are still being built and improved.
The people make the difference
Find your people. Keep your momentum.
You don't have to convince this room that AI is worth exploring. These owners are already doing the work.
A roofing owner shares an idea with a school owner. A designer shows how she organizes her AI team. A consultant explains what he's learned from a build that went sideways.
You get perspectives from outside your industry and people who understand the satisfaction of finally getting something to work.
Some weeks you bring a breakthrough. Some weeks you bring a question. Either way, you've got somewhere to bring it.
“I've definitely gotten a lot of ideas and inspiration from hearing how everyone else is using their agents and being able to build up my own agentic team.”
A different way to see what's possible
That moment when
“Could I?” becomes
“I can.”
A useful idea. A little encouragement. Someone who helps you take the next step.
AI-generated illustrationA reason to follow through
Make progress something you come back to.
It's easy to collect ideas about AI. The Clinic gives you a recurring time to step away from the daily rush and put those ideas to work.
THE CONVERSATION KEEPS MOVING
What did you try?
Where did you get stuck?
What will you tackle next?
Your goals. A group that remembers.“The thing that finally made it all click was joining Greg’s group. ... It’s collaborative, it keeps me accountable, and it’s a friendly group to troubleshoot with when I get stuck.”
“let me try to get that done real quick so that I can report back that it's done”
You stay in charge of your pace. The group gives you encouragement, perspective and a reason to keep going.
Your life belongs in the goal
What would you do with room to breathe?
Maybe it's more time with customers. Maybe it's getting your evenings back. Maybe it's finally having the space to think about where the business should go.
The point of building an AI workforce is to make more of that possible. Let the life you want help decide which job you hand over first.
“But my first goal is I want to take off at least a half of a business day each week to pull my kids from daycare early so that I can do something enriching with them.”
REAL OWNERS. SHARED MOMENTUM.
“It's people from all different areas, man. It's phenomenal here.”Daniel · Clinic member
Your Facilitator
I run a business with AI. I know where owners get stuck.
I'm Greg Rosner. At PitchKitchen, I help businesses explain why customers should choose them. I also put AI to work in the everyday running of my company: research, writing, administration and the systems behind delivery.
That means I bring the useful discoveries and the frustrating misses into the room. We can look at the work together and ask whether it actually helps.
My work on Storycraft for Disruptors and the Magnetic Messaging Framework has taught me how much clarity matters. An AI employee needs to understand your customers, your promise and your standards. You'll hear that business thinking throughout the Clinic.
When the tools get confusing, we'll slow down and explain what matters for your next step. You bring the judgment about your business. I'll help you put it to work with AI.
“building them together I think is where the value is.”
The skills you keep building
Learn to lead the work, one useful step at a time.
As your confidence grows, so does the work you can hand over. These twelve shifts support the real questions and projects members bring to the Clinic. You can join wherever you are today.
First Clinic free. Keep building if it fits.
A weekly commitment to your own progress.
Experience the room first. If it's the place you want to keep building, membership is $100 per month.
AI Workforce Clinic for Business Owners
$100/ month
Your first Tuesday Clinic is free.
Free registration is separate from paid membership.Tuesday · 4 PM Eastern
Open Clinic: practical demonstrations, real business questions and ideas you can apply.
Friday · Noon Eastern
Protected member time: bring progress, work through a blocker and get input on your next step.
Your fellow business owners
A shared community for questions, useful discoveries and encouragement between sessions.
Recordings and resources
Revisit the conversations, prompts and practical guides as you put the work into practice.
“We can learn from all levels.”
Who belongs in the room
You have a business. You see the possibility. You're ready to try.
You may be using AI every day or wondering how to get beyond asking it questions. You don't need a technical background or a finished plan.
You do need a real situation to work on, an open mind and a willingness to judge what AI gives you. Your experience is useful to the room, even when you're new to the tools.
If you're committed to finding an advantage for your business and your life, you'll meet people making that same commitment here.
Before you join
A few practical questions.
What will I leave my first Clinic with?
A customized prompt for your situation and business that you can use to build your own full-time AI employee. Bring one job you want help with so we can shape the prompt around its purpose, the context it needs and what good work looks like. You'll have a starting point to put into practice after the session.
Will my AI employee be completely built in that first hour?
Your first-session takeaway is the customized prompt. Building the employee means using that prompt with your AI, adding the right business context, connecting any tools the job needs and testing its work. How far you get depends on the job and your setup. The ongoing Clinic is where you can bring back the snags and keep improving.
Do I need to know how to code?
No. Bring your business knowledge and a willingness to work through a real task. We use plain-language conversation with Claude Code or OpenAI Codex. When unfamiliar words come up, we'll explain what they mean for the work you're trying to do.
Do I need both Claude and ChatGPT?
No. You can start with a supported Claude or ChatGPT plan that includes the workbench you'll use. AI software subscriptions are separate from Clinic membership. You can attend your first session and get guidance on the setup before buying another tool.
What should I bring?
A laptop, one real task from your business and a few notes about how you do it today. Tell us what takes too long, what keeps getting missed and what you'd want an employee to handle. You don't need a polished presentation.
Can I join if I've already built AI agents?
Yes. Members bring everything from first steps to working systems. You can compare approaches, work through a blocker and share what you've learned. You don't have to start over to take part.
What does full-time AI employee mean?
A defined role you build to handle recurring work, with instructions, business context and a way to check results. It can run scheduled jobs when you've configured the required tools and runtime. Giving it a name or a prompt alone doesn't make it run around the clock. You decide what it can do and what needs your approval.
When do we meet, and what if I miss a session?
The open Clinic meets Tuesdays at 4 PM Eastern. The members-only session meets Fridays at noon Eastern. Sessions are scheduled for one hour, and members have access to recordings and resources. Check your session confirmation for the meeting link and any schedule changes.
What happens after my free session?
If you'd like to keep building with us, ongoing membership is $100 per month. It includes Tuesday and Friday sessions, the member community, recordings and resources. Joining your first free Clinic doesn't enroll you in a paid subscription.
Does membership include private implementation?
Membership gives you group sessions and a shared place to ask questions and work through blockers. Private consulting, done-for-you builds and custom implementation are separate from the monthly Clinic.
Your first Clinic is free
Bring the job you wish
someone else would do.
Leave with a customized prompt for your situation and your business, ready to start building your own full-time AI employee.
Tuesdays · 4 PM Eastern · Live online · One hour