Resources
Everything we point the cohort to, in one place. New here? Start with Claude 101, then work through the twelve shifts that change how a CEO uses AI.
Start here
Claude for Newbies: a CEO's guideNever opened Claude? Start here. A plain-English walkthrough for busy executives: what it is, what it costs, where it lives, how to talk to it, what it's good and bad at, and ten things to try this week.Claude 101 for B2B Founders and CMOsThe PitchKitchen take. The five surfaces, Projects, layering your voice on your strategic narrative, what it costs, and whether your data is safe.
Keep up with the space
People to follow in AIA growing list of the people worth following to learn AI as a CEO. Follow them, subscribe to their newsletters, and take the gold.Use it this week
The MMF Lite WorksheetOwn your story so your AI can tell it. The thirteen questions that teach Claude your business, with the prompt to feed it. Answer them yourself and out comes your Narrative File.The Cohort Prompt PackThe copy-paste prompts the room keeps asking for, one click each. The 95% self-review loop, the /goal move, the questions that make Claude check its own work.The Agent GalleryReal AI agents CEOs are building, to spark your next one. My own eight-agent crew, plus what members shipped this month.Feed your AI a library, not a landfillHundreds of PDFs and your tokens vanish? The CEO's guide to retrieval: give your AI a searchable library so it reads only what it needs, for pennies.
The foundation
Configure your Claude stackThe foundation. Set up Claude Code, Claude as coworker, Claude Dispatch, and Claude Design side by side.The twelve shifts
01Ask AI firstDefault to AI before you default to Google, your inbox, or a meeting. Build the reflex.02Skepticism by defaultNever ship what AI hands you without hunting the lie. Trust, then verify.03Context is everythingWhat you get out is set by the context you put in. Garbage in, garbage out.04Ask for clarifying questions and rationaleMake AI ask before it answers, and show its reasoning. That's where the good stuff is.05Lead with the goalStart from the outcome you want, not the task in front of you. Work backwards.06Treat AI like a new hireCoach it the way you'd coach a sharp new VP. Standards, feedback, expectations.07Clone your own thinkingGet your judgment and decision patterns out of your head and into a model that thinks like you.08Build AI feedback loopsDraft, grade, improve. Wire the loop so the work gets better without you in the middle of every step.09Document what you repeatAnything you explain twice becomes a reusable, AI-runnable playbook.10Productive with AI agentsMove from one assistant to a team of agents doing real work in parallel.11Cross the chasmConnect AI to your real tools so it does the work, not just suggests it.12Amplify what you already doPoint AI at the highest-leverage thing you already do well, and multiply it.
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