All you can eat marketing.
One flat fee.
Every piece built to start sales conversations.

Conversation-generating marketing takes 90 days to build the foundation and another 90 to see real pipeline movement. A three-month engagement ends before the work can prove itself. The 12-month term protects the work. The 90-day out clause protects you if it's genuinely not a fit.

Within the first 90 days, either of us can exit with 30 days notice, no penalty. Test it. If my work isn't generating the conversations we agreed it would, you walk. I'd rather lose you at day 60 than trap you for twelve months on something that isn't working.

You do. All of it. Code, copy, design, your Magnetic Messaging Framework™, your AI Brand Twin, every blog post, every email, every one-pager. Cancel and you take everything with you. No content hostages.

The exclusion list is six things: paid ad management, CRM work, events, video production, custom dev, and managing your team. For anything in that list, I refer you to a specialist. For everything else — if it generates sales conversations for your business, we build it.

New landing page: same week or next week. Blog post: 48 hours. Email sequence: within a week. Homepage revision: depends on scope, usually within a week. Monthly priorities get shipped in that month. I don't sit on work.

On the homepage and any publicly published piece with your name on it, yes. Every time. Internal and supporting content gets shipped and you can edit after. We agree on the approval workflow in the first week.

Two paths, depending on how much speed and flexibility you want. Path 1: I deploy directly into your existing CMS. New pages get built in a Cloudflare staging environment, you approve them, then I push the final code into your WordPress theme or HubSpot design manager. Your team keeps editing in the CMS exactly like before. Nothing changes operationally. Path 2 (most clients start here): your homepage and key landing pages live on Cloudflare Pages, the rest of your site stays on WordPress or HubSpot. A single Cloudflare Worker routes traffic by URL path — yoursite.com/ and the new landing pages hit Cloudflare, yoursite.com/blog/* and yoursite.com/resources/* stay on your existing CMS. Visitors see one seamless site at yoursite.com. No subdomains, no redirects, no SEO hit. Setup is a 15-minute config change I handle directly. Your dev team doesn't touch anything. Updates ship in minutes instead of hours, and we can A/B test messaging without waiting on anyone. You own all the code either way.

Capped at 15 to 20, maximum. The whole model depends on me keeping the human strategy layer real. Above 20 it becomes another bloated agency. Below 15 the math doesn't work. When I hit 15 I open a waitlist.

Three cadences. The 30-minute weekly project call is tactical: what's in flight, what's blocked, what ships this week. The 90-minute monthly whiteboard session is strategic: what's generating conversations, what isn't, and the three-to-five priorities we lock for the next month. The quarterly deep-dive is the real number check: pipeline data, conversation sources, what moved and what didn't. Between those, you have me on text, Slack, or a @yourcompany email.

Through a structured weekly, monthly, and quarterly process with clear responsibility on both sides. On my end: I send a 90-second Friday check-in to the founder and sales lead asking what new sales conversations happened that week and where they came from. I log the answers, then produce a one-page monthly report showing what shipped, what got engagement, what turned into pipeline, and the priorities for next month. Every quarter I run a pattern review and adjust strategy. On your end: you answer the Friday check-in, provide read-only access to your existing analytics (LinkedIn, your CMS, Google Analytics), own and pay for your own marketing stack (email tool, CRM, landing page tool, webinar platform), and approve the monthly priorities. What's not included: CRM integration, multi-touch attribution, marketing ops setup, or attribution dashboards. Those are specialized marketing operations work. If you need that level of attribution, I'll refer you to a specialist for a one-time setup and then use whatever data your system tracks. The goal is directional signal that informs next month's content, not a real-time ROI dashboard.

For B2B companies doing $5M to $50M, usually yes. A full-time CMO runs $350K-plus in base salary alone, closer to $500K all-in with equity and recruiter fees. Industry average tenure: 13 months. Open Kitchen is about $60K a year. You can run Open Kitchen for most of a decade for what one CMO costs in year one.

B2B founders and CEOs selling real innovations. $5M to $50M in revenue. You've tried AI tools, agencies, and fractional CMOs. Pipeline stayed flat, invoices stayed heavy. If that's you, book a fit call. If you mostly need ad spend managed or a full creative team on retainer, I'll say so on the call and point you to someone better.

Open Kitchen is an iteration engine that requires a defined target. It works best when the company already knows who it's selling to and wants to iterate on messaging, channels, and offers for that audience. If the buyer itself is still unknown, Open Kitchen is premature. If you're still in the discovery phase (validating ICP, testing channels, doing customer interviews, running pilot conversations), there are two right next steps. The 90-Day Sprint can clarify the buyer and the messaging foundation as a one-time engagement. Or earlier-stage discovery work (founder-led outreach, customer development) may need to happen before any marketing engine is worth investing in. Open Kitchen iterates on a known target. If the target is the unknown, that's a different problem and a different engagement.

It depends on what they do. Open Kitchen absorbs the content side of the role: copywriting, landing page production, blog writing, social posts, email drafting, sales collateral design. Open Kitchen does not absorb demand generation, marketing operations, partnerships, events, sales enablement coordination, list building, account-based outreach, or relationship-driven sales support. If your marketing person is primarily a content producer, Open Kitchen replaces most of their day-to-day work, and the CEO and that person should have an honest conversation about whether the role shifts to a higher-leverage focus (demand gen, ops, partnerships) or whether the role itself changes. If your marketing person already focuses on demand generation, ops, or partnerships, Open Kitchen makes them more effective by supplying a steady stream of strategy-aligned content for them to deploy. The role conversation is between you and your team. Open Kitchen doesn't make that decision.

The standard MMF intake includes one-on-one interviews with three people from your positioning team — typically the CEO, a sales lead, and a product lead — plus two customer validation interviews so we can pressure-test the framework against the people who actually buy from you. Larger teams (9 or 12 or 18 people) and additional customer validation calls are available as defined add-ons. We scope them at signup based on your company's complexity, not a per-head rate card.

Yes, and probably more aggressively than your current setup. Most companies do one-to-many ABM — a single campaign for 50 accounts that share a vertical. We can do one-to-one for your top named accounts: trigger-driven messaging tied to what's actually happening in that buyer's world this month. This works because your AI Brand Twin scales the messaging without scaling headcount. Two scoping notes: (1) The deeper-dive intake to build your segment-by-buyer playbook — the layer between your MMF and account-level work — is an add-on we scope at signup, not part of the base subscription. (2) Trigger data sources (ZoomInfo, LinkedIn Sales Navigator, Apollo, whatever you use) stay on your accounts. We use the API your team gives us; you keep paying your data tools directly.

Yes. A few clients run an annual leadership planning day with me (full day, exec team, whiteboard, a review of what worked and the priorities for the next twelve months). Others add quarterly Claude and AI workshops so their team gets better at using the AI Brand Twin they already own. These sit on top of the subscription, not inside it, because they're high-touch work whose scope depends on how many people are in the room. We price them during a conversation, not on a rate card.

Because ChatGPT doesn't know your story. The 90 days we spend building your Magnetic Messaging Framework™ is the prompt nobody on your team can write — the hundred decisions about who you're for, what you believe, and how you're different that your AI needs before it can produce anything that sounds like you. After month 3, you own that framework AND a custom GPT plus a Claude Project trained on it. Your team can keep using those forever, even if you cancel. What you're paying for isn't the AI. It's the strategic input that makes AI useful.