Use case 1
See what AI engines see on your homepage.
Your buyers ask ChatGPT about you before they ever ask you. Find out what your first screen tells them.
You get: A grade out of 100 and your three weakest signals.
The first MCP for B2B messaging · August 2026
The Test Kitchen
A free link that plugs PitchKitchen into the AI you already use (Claude, ChatGPT, Cursor, Claude Code). Ask it about any homepage and it tells you how that story reads to the AI engines your buyers ask first.
Free. No signup, no key. Takes two minutes.
Start here · free
Three steps. Two minutes.
- Step 1
Copy this link.
It’s the address of PitchKitchen’s kitchen. No signup, no key.
- Step 2
Add it to your AI.
In Claude: Settings, then Connectors, then Add custom connector. Paste the link and click Add. This button copies the link and opens that page for you:
On ChatGPT, Cursor, or Claude Code? 30-second guides here.
- Step 3
Ask it about a homepage.
Start a chat, turn on The Test Kitchen, and type:
Your AI calls PitchKitchen, reads the page the way an answer engine does, and hands back a grade.
Three things to do with it today. Free.
Tap a prompt to copy it, swap in the real web address, and paste it into your AI.
Use case 2
Find out where a competitor's story beats yours.
Why are weaker competitors winning deals? Usually the clearer story wins the deal.
You get: Two grades side by side. Uses 2 of your 3 free scores.
Use case 3
Walk into a sales call knowing their story gap.
Prepping for a prospect, a partner, or an investor pitch? Know where their messaging leaks before you dial in.
You get: Their grade and the three signals to ask them about.
Free covers 3 scores every 30 days. The full 19-criteria breakdown with fixes comes with the AI Workforce Clinic.
The next level: your own AI Brand Twin
Five people prompting five different ways get five different companies on the page.
That’s AI anarchy: everyone on the team pulling from their own chat window, shipping generic text in an inconsistent voice from outdated specs. The free link above runs on PitchKitchen’s brain. Now picture the same link carrying yours ... an AI Brand Twin we build from your Magnetic Messaging Framework and host for you, so every tool your team uses writes from the same source of truth.
One story, every seat.
Sales, marketing, the CEO, and your agency all pull from the same narrative, villain, proof, and voice rules. Five people, one company on the page.
Inside the tools they already use.
Claude, ChatGPT, Cursor, Claude Code. Your team pastes one link we host for you. No new software to roll out, no prompt library to babysit.
Change it once, everyone's current.
New pricing, a new proof point, a sharper villain? Update the Twin and every AI on the team writes from the new version on its next draft.
Your AI Brand Twin is built and installed during the 90-Day AI Website Rebuild.
Three doors. Pick yours.
Start free. Go as deep as you want.
Door 1
For anyone
Score your homepage.
Free
- Paste the link into your AI. No key, no signup.
- 3 Brand Signal Scores a month.
- The grade and your three weakest signals.
Door 2
For Clinic members
Get the whole kitchen.
Included in the AI Workforce Clinic
- Same link, plus your personal member key.
- The full 19-criteria breakdown with fixes.
- All 31 Magnetic Messaging Framework templates.
- Every trained agent station on the Line.
Door 3
For Sprint clients
Own your own kitchen.
Built in the 90-Day AI Website Rebuild
- A private server built for your company.
- Your Magnetic Messaging Framework, installed as your AI Brand Twin.
- Your whole team connects to it, in the AI tools they already use.
1Door 1 · Anyone · free
Brand Signal Score
Ask your AI to score a homepage. The Test Kitchen reads the page the way an AI engine does, checks it against 19 criteria, and returns a grade. Free tier: 3 scores a month, summary only.
Things to type once it’s connected (tap to copy):
What comes back (sample)
Brand Signal Score
71/100
Grade
C+
Failing
✕ Cover-the-Logo Test✕ Named Problem First✕ Proof & Receipts
Biggest single fix
“Your first screen describes your software. It never names the problem your buyer wakes up with.”
Free gets the grade and your three weakest signals. Members get all 19 criteria with evidence and fixes, like the one above.
2Door 2 · Clinic members
Full breakdowns, the framework, and the Line
Members of the AI Workforce Clinic for Business Owners get a personal URL with their key. Paste it instead of the public one and three things unlock:
Unlock a
The full Brand Signal breakdown
All 19 criteria, each with a score, the evidence from your page, and the fix direction. 10 scores a month.
Unlock b
All 31 Magnetic Messaging Framework templates
Every section of the framework, each with Greg's drafting notes, so you can repair what the score failed.
Unlock c
The Line: every station, included
The 6 trained AI agents that run PitchKitchen every day, packaged as job charters your own AI runs. Hire one by typing a sentence.
The Line · v1.1
released 2026-08-17 · your AI workforce, included
The Content Station
Runs at PitchKitchen as June
Writes three answer-engine-optimized articles a day against a prioritized queue, every one carrying a point of view an outsider couldn't fake.
The Signal Station
Runs at PitchKitchen as Tara
Scans the social web overnight for your ICP's pain signals and hands you three ship-it picks by noon.
The Outreach Station
Runs at PitchKitchen as Sara
Works the people who already raised a hand and went quiet... a follow-up queue that fills itself, five personalized drafts a morning, every send approval-gated so nothing leaves without you.
The Network Station
Runs at PitchKitchen as Nora
Mines your first-degree LinkedIn network for warm prospects and works replies toward a booked call.
The Visitor Station
Runs at PitchKitchen as Vera
Watches who hits your site, filters to your ICP, and drafts a creep-free touch you approve before it goes anywhere.
The Ops Station
Runs at PitchKitchen as Bob
Keeps the house standing: nightly backups, service watch, drift checks, everything green by 5am.
The Lifecycle Station
Nurture and lifecycle email
In training. New stations drop for members first.
The Back Office Station
Admin, accounts, invoicing
In training. New stations drop for members first.
Every station ships as a versioned edition. Your copy never changes under you. When a station learns something new at PitchKitchen, members get the next release.
Join the ClinicAlready a member? Your key came in your welcome email. Paste your personal URL and go.
3Door 3 · Sprint clients
Your own AI Brand Twin
Doors 1 and 2 run on PitchKitchen’s kitchen. Sprint clients get their own. During a 90-day 90-Day AI Website Rebuild we extract your story, build your Magnetic Messaging Framework, and install it as your company’s AI Brand Twin: a private server with your narrative inside, so everything your team’s AI writes comes out sounding like you.
These are the prompts their teams use every day:
Setup
Two minutes, one URL.
Works with Claude, ChatGPT, Cursor, Claude Code, and any MCP-compatible AI.
30-second setup guides
Claude+
- Open Claude, then Settings, then Connectors.
- Click Add custom connector.
- Paste https://mcp.pitchkitchen.com and click Add.
- In any chat, open the + menu, turn on The Test Kitchen, and ask for a score.
Clinic members: paste https://mcp.pitchkitchen.com?key=YOUR-KEY instead, so your member key rides along.
ChatGPT+
- Open Settings, then Apps and Connectors, then Advanced settings, and turn on Developer mode.
- Back in Connectors, click Create.
- Name it The Test Kitchen, paste https://mcp.pitchkitchen.com, set authentication to none, and save.
- Start a chat, enable the connector, and ask for a score.
Clinic members: use https://mcp.pitchkitchen.com?key=YOUR-KEY as the server URL.
Cursor+
- Open Cursor Settings, then Tools and MCP, then New MCP server.
- Add this entry: {"mcpServers":{"test-kitchen":{"url":"https://mcp.pitchkitchen.com"}}}
- Save. The three tools show up in the agent's tool list.
Clinic members: add "headers":{"Authorization":"Bearer YOUR-KEY"} inside the test-kitchen entry.
Claude Code+
- Run: claude mcp add --transport http test-kitchen https://mcp.pitchkitchen.com
- Start Claude Code and ask it to score a homepage.
Clinic members: add --header "Authorization: Bearer YOUR-KEY" to that command.
The endpoint is https://mcp.pitchkitchen.com (or https://mcp.pitchkitchen.com/mcp, same thing). Any client that takes a remote MCP URL takes this one.
Straight answers
Straight answers.
- What's an MCP?
- MCP (Model Context Protocol) is the open standard that lets AI assistants connect to outside tools. The Test Kitchen uses it to put PitchKitchen's methodology and agent roster inside whatever AI your team already works in. Shipped August 2026.
- Can it touch my website?
- No. It reads a page only when you ask for a score, and it can't change anything, anywhere.
- Who sees my scores?
- You. Scores aren't shared with other members, and they aren't published.
- When I install a station, whose AI does the work?
- Yours. A station is a complete job charter your own AI runs, on your accounts, under your approval gates. Nothing runs on our machines except the tools on this page.
- What do the free scores include?
- Your grade and your top failing criteria. The full breakdown, the framework, and the Line are part of the AI Workforce Clinic for Business Owners.