Ask ChatGPT who's best in your category.
Not there? In 90 days you will be.
If AI names your competitors and skips you, you've got a story problem. The 90-Day AI Website Rebuild fixes the story first, then rebuilds your site on it. In 90 days: your story in writing, a site your team updates by talking to it, and AI naming you 2X as often. Miss the number and we keep working on our dime.
You can build the site yourself. You can't tell yourself the truth.
Who this is for
Trusted by CEOs of VC / PE-backed growth-stage companies
AI-Enabled Solutions
Software & Services
Health Tech
Trusted by leaders at
01 · The problem
You've done the redesign before.
New template. New photography. Three months of revisions. And on launch day the homepage says the same thing it said before, in a nicer font. Reps still open every call with "so, what we do is." Warm referrals still bounce. ChatGPT still describes you the way it describes four other vendors.
A redesign starts with a moodboard. It carries whatever story you hand it, and most companies hand it the old one. The site looks more expensive and sells exactly the same, because the one thing that decides whether a buyer gets it in five seconds never got touched.
You can't design your way out of a story problem.
02 · The divide
Two kinds of website. Only one of them can change.
Your current site almost certainly lives in a CMS: WordPress, Wix, Webflow, HubSpot. That was the right call in 2019. Here's what it costs you now.
What it's built on
Old way: the CMS websiteA template and a moodboard
New way: the AI-native websiteYour story, written down first
Who can change it
Old way: the CMS websiteWhoever has the admin login and the patience
New way: the AI-native websiteAnyone on your team who can describe the change
Changing a headline
Old way: the CMS websiteA ticket to a developer. Two weeks.
New way: the AI-native websiteA sentence to Claude or ChatGPT. Ten minutes.
What AI engines see
Old way: the CMS websiteA theme, a plugin stack, and a login wall
New way: the AI-native websiteA clear, citable answer to who you are
Launch day
Old way: the CMS websiteBig bang. Pray nothing breaks.
New way: the AI-native websiteOne page at a time. The old site keeps running.
What you own
Old way: the CMS websiteA theme login
New way: the AI-native websiteThe code, the content, and the story behind them
What makes a website AI-native.
A site any AI can edit and any AI can read. Your team changes it by asking Claude or ChatGPT in plain English, reviews the preview, and publishes. AI engines can describe and cite it because it was built to be read. No CMS, no theme, no ticket to a developer.
03 · What you get
In 90 days, these ship.
- 1Guaranteed
Your story, nailed down in writing.
The Magnetic Messaging Framework: who you are, who you're for, what you stand for, and the story you tell. Thirty-one sections. Your team writes on brand every time, and the robots get it too.
- 2Guaranteed
Your website, rebuilt on it.
The homepage first, because it's the most expensive real estate you own. Then the rest of the site grows around it on the same story, page by page, inside the site you already have. Each page goes live the day it's ready. Nothing breaks.
- 3Guaranteed
AI names you 2X as often.
On your buyers' top 10 questions, measured by a third party before we start and weekly after. If we miss, we keep working on our dime.
- 4
The sales presentation, on the same story.
The deck your reps actually want to use, built from the framework so the website and the sales call finally say the same thing.
- 5
Your AI Brand Twin, trained and connected.
Your framework on one MCP server that every person on the team connects to from the AI they already use. Update the story once and every tool works from the new version that minute.
04 · The plan
How the 90 days run
Weeks 1 to 3
Pull the truth.
Founder sessions, customer interviews, the competitor AI keeps naming. We agree your buyers' top 10 questions in writing and measure your baseline score.
Weeks 4 to 8
Write the story. Rebuild the homepage.
The framework gets written. The homepage gets rebuilt on it and goes live inside your current site. Your team gets the language and the editing workflow.
Weeks 9 to 12
Grow the site. Broadcast. Measure.
The core pages follow the homepage, one at a time. The story goes out across the web and we track the AI score weekly against the baseline.
05 · The guarantee
The guarantee, in plain terms
We measure how often AI names you on your buyers' top 10 questions before we start. In 90 days that number doubles, or we keep working at no additional cost until it does, for up to 90 more days. Your story in writing and your rebuilt website ship inside the same 90 days, no guarantee needed, because they're the work.
The fine print, written like a human:
- The top 10 questions get agreed in week one, in writing, with you.
- The score is measured by Peec AI, a third-party AI visibility tool, not by us.
- If your baseline is zero, we agree a floor on the clarity call, because double zero is still zero.
- You show up for the sessions and ship the pages. We do everything else.
06 · Investment
$15,000 to $45,000
Fixed fee, set by company stage and scope. One number, agreed before we start.
Who this is for
Founders and CEOs of B2B companies past $5M in revenue, usually VC- or PE-backed, selling $25K+ deals. You're the one who decides. Your CRO is probably the one who sent you here.
This is for teams already spending $5K+ a month on marketing. If that's a stretch, no hard feelings.
The math
You're already paying for marketing that doesn't work.
The waste you're already paying for
Your marketing team, your ads, your website, your sales reps' time ... all of it assumes buyers get what you sell. When they don't, every dollar leaks. You're already losing money. It just never shows up as a line item.
The deal you're already losing
If your ACV is $50K, one closed deal covers the Rebuild. If it's $150K, one close pays it back several times over. Most founders close two or three more deals in the six months after, not because they market more, but because prospects finally understand what they're buying.
The compound cost of waiting
Every month you delay, the waste stacks and the referrals keep bouncing. "We'll fix the website next quarter" costs more than the Rebuild.
The real question was never "Can we afford this?" It's "How many more deals are we willing to lose before we fix it?"
07 · Proof
$550M+
Revenue earned after our messaging work
250+
Custom messaging frameworks built
150+
Brand Twins in-flight
“Before we sounded like we did everything. Now our message is sharp and getting us more sales conversations with the right customers.”
- Katie Breault, Chief Delivery Officer, YUPRO Placement
Real CEOs. Real numbers.
The outcomes our clients reported after the work, in their words.
“Before PitchKitchen, we were in the negative by $260,000. We're on track to do $8 million this year. All we've done is invest in PitchKitchen. We don't need to spend $20,000 a month on a marketing agency.”
Jeff Aronson
CEO, EquipX
“We applied PitchKitchen's framework to our website and all our sales material and in 6 months, sales quadrupled.”
Rose Wang
CEO, 1104Health
“We're still chugging along and seeing big results. $1,532,000 attributed to PitchKitchen since May. Another $1.5 million in the pipeline.”
April S.
CEO, SaaS Real Estate
“We had a 9 month runway for funding which would dry up if we didn't get the revenue we needed. Since December we've 5x'd our pipeline and doubled our close rate ... all because of the work we did with PitchKitchen.”
Massood Zarrabian
CEO, Trilio
“We doubled our sales all without us having to hire a $400K per year CMO who probably wouldn't last 13 months here.”
Moufid Charafeddine
CEO, Uvara by BetterGIS
“You helped us nail our message, without which we would not be seeing the success we are right now.”
Frank Sette
President & CEO, HOAworks
“We had a 9 month funding runway and we didn't know who our ideal customer was. After the revamp we 3x'd our pipeline and doubled our close rate.”
Massood Zarrabian
CEO, Trilio
“The marketing reframing work you helped us with had us leap-frog our competition.”
Jordan Duval
CEO, ReadyWorks Health
So Much Work Saved
Among the Very Best Partners
Win Rates Increased Within Months
From Zero Context to Clarity
Focused Story, Better Conversations
“I'm blown away. This is exactly what we need to win.”
08 · Objections
What CEOs say before they book
"We just redesigned the website."
Did AI start naming you? Ask ChatGPT who's best in your category and see if you're there. A redesign changes the font on the old story. The Rebuild changes the story first, then the site, and we guarantee the result: AI names you 2X as often on your buyers' top 10 questions in 90 days, or we keep working on our dime. That's the difference between a redesign and a rebuild, and it's why we don't sell redesigns.
"Our site's on WordPress. Can't you just fix the copy?"
We can, and the ticket queue will still be there the day after. The copy problem and the CMS problem have the same root: the story lives in a template nobody can touch. We rebuild one page at a time inside your current site, so the old pages keep running while the new ones go live, and your team ends up with a site it can change by asking an AI.
"Can't we just build an AI website ourselves?"
You can. Lovable or Claude will give you a site by Sunday, and it'll carry the same story your reps explain on every call, only faster. What you can't do yourself is the interview. The truth about why you matter is in your head, and you're inside the bottle. We pull it out, write it down, build the site on it, and guarantee AI names you 2X as often in 90 days. Nobody's AI builder guarantees that.
"We already have a CMO and an agency."
Keep them. Hand them the framework and they finally work from one story. The in-house team runs faster after this, because the story finally exists in writing.
"Do we need a developer to update it afterward?"
No. Anyone on your team who can describe the change can make it. Before handover we write down who can propose a change, who approves it, and who publishes, and we build those rules into the workflow. Every edit starts as a draft with a preview link; the named approver signs off; then it goes live.
"Do we own it?"
Yes. The code, the content, and the Magnetic Messaging Framework behind it. It lives in your own repository and deploys to modern hosting, so you can keep working with us, bring it in-house, or hand it to any AI you like.
"What happens after day 90?"
You own a site your team changes by asking an AI, a story in writing, and a Brand Twin that keeps every tool on it. Most clients run it themselves from there. The ones who want the story kept sharp every week move to OpenKitchen: a fractional CMO plus five custom AI agents running sales and marketing enablement, $3,500 to $7,500 a month by the menu you pick. No lock-in either way. The Rebuild stands on its own.
09 · For your CTO
The short version is above. Here's the part your technical lead will ask about.
- Delivered as code
- A fully developed site in your own repository, deployed to modern hosting. No theme, no plugin stack, no CMS database to patch.
- Readable by AI engines
- Clean structure, schema markup, answer-shaped pages, and an llms.txt file so ChatGPT, Claude, Perplexity, and Google AI Overviews get a citable picture of who you are.
- Strangler fig migration
- The new site grows around the old one. Each new page goes live when it's ready, with a redirect for every page it replaces, so search rankings carry across and there's no big-bang cutover.
- Governance
- Propose, approve, publish: three named roles, written down before handover and built into the editing workflow. Every change keeps a record of who asked, who approved, and when.
- Brand Twin over MCP
- The framework lives on one MCP server. Every person connects from Claude, ChatGPT, Cursor, or whatever they use. One update reaches every tool at once.
You're looking at one.
pitchkitchen.com is built exactly this way and updated with AI every day. Its own framework is published live so you can see what every page is built from.
Read PitchKitchen's own framework →Your next move
Run the test.
Then run your score.
Ask ChatGPT who's best in your category. If you're not there, book a clarity call. We run your Brand Signal Score live, including whether AI names you, so you leave with a number either way.
30 minutes. One number. Zero pitch until you ask for one.
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