Podcast Guest
Have Greg Rosner
on your show.
Founder of PitchKitchen. Author of StoryCraft for Disruptors and the upcoming Tell The Truth: StoryCraft in the Age of AI. Creator of the Magnetic Messaging Framework and the AI Brand Twin. Greg calls himself a messaging therapist for B2B founders, and he brings strong, tested takes on why the best story wins the deal.
Invite Greg
Talking Topics
Seven conversations your audience hasn't heard.
Why Weaker Competitors Keep Winning
The best product loses to the best narrative more often than founders want to admit. Greg breaks down the narrative gap: what the winning company said, what the losing company said, and how a buyer actually chose between them.
AI-Parmesan: Sprinkling AI on a Weak Message
Every B2B homepage now says AI-powered. Greg named the plague AI-Parmesan: grating buzzwords over a narrative that was never cooked. He shows how to tell the difference between a real AI story and seasoning.
Perspective Is the Moat
AI brought the cost of content to zero, so volume stopped being a strategy. What's left is perspective and lived truth. Greg makes the case that the founder's actual point of view is now the scarcest asset in marketing.
The AI Brand Twin
Most companies let AI write from a context vacuum, then wonder why everything sounds the same. Greg walks through training an AI on a documented business bible so it writes like the company actually thinks.
Getting Recommended by ChatGPT
Buyers now ask AI engines who to hire before they ever search. Greg runs a weekly public teardown scoring real B2B homepages on whether AI can understand and recommend them, and he brings the receipts.
Running an AI Workforce as a Solo Founder
Greg runs his consultancy with a team of eight named AI agents handling research, outreach, publishing, and operations. A practical, no-hype account of what an AI workforce really does all day and where humans stay in charge.
Messaging Therapy: Extracting the Founder's Truth
Agencies polish words. Greg calls his work messaging therapy because the real message already lives in the founder's head, unspoken. He explains how to pull it out, test it, and turn it into a narrative a whole company can say.
For Hosts
What you get when Greg says yes.
He does the homework
Greg listens to your show before the recording and arrives with angles shaped for your audience, in their vocabulary. No canned talking points.
Stories, never platitudes
Real client situations, named frameworks, and concrete analogies. Ask him about parmesan on a weak narrative and see what happens.
Broadcast-ready setup
Professional mic, camera, and lighting from a quiet home studio. Comfortable on video, audio, or live formats.
He promotes the episode
Every appearance goes out to Greg's LinkedIn audience of B2B founders and gets a permanent link on pitchkitchen.com.
Past Appearances
Greg on other people's mics.
15 guest appearances since 2018, newest first. Episode notes for every one live at gregrosner.com/podcasts.
October 15, 2026
Dr. Wes Fisher
AI Replaces Tasks, Not People: AI agents, human accountability and clearer business messaging
September 17, 2026
Ops or Die with Maria Pienaar and Katie Whitcraft
Messaging truth, AEO, and building an AI workforce
September 15, 2026
Enabling Buying with Paul Kirch
Watch the episode and explore the practical takeaways
August 2025
HYPEWORKS with Alex and Jake
Messaging, empathy, trust, and storytelling
April 2024 · Episode 241
The Innovative Agency with Sharon Toerek
The power of problem-based selling
April 2022
More 2 Marketing
Buzz Media Group
May 2021
New Books in Business, Management, and Marketing
New Books Network, 65 minutes
March 2021
The Virtual CMO with Eric Dickmann
A compelling 3-to-5 word marketing message
November 2020 · Episode 44
The BullsEye Guy with Stephen Meade
On fixing sales decks and self-centric homepages
June 2020
AMP Up Your Digital Marketing with Glenn Gaudet
On prospect-centered sales presentations
April 2020
Cold Email Outreach with Jeremy & Jack
QuickMail's cold email podcast
November 2019 · Episode 46
No BS Sales School with Walker McKay
Strategic sales messaging
July 2019 · Episode 168
The Be Real Show
Turning presentations into conversations
November 2018
The Brutal Truth about Sales and Selling with Brian Burns
Top 5 ways to make your presentation more effective
May 2018 · Episode 97
The Why and The Buy with Christie Walters and Jeff Bajorek
Creating conversations through your presentations
Short Bio
Read this one on air.
Greg Rosner is the founder of PitchKitchen, a messaging-first B2B marketing agency in New York, and the author of StoryCraft for Disruptors. His career began in B2B sales, selling a complex solution to companies including Apple and Texas Instruments. That experience led him to build a better way to enable sales and marketing. Today he works as a messaging therapist for B2B founders, extracting the truth they can't articulate and turning it into a narrative their whole company can say out loud. He created the Magnetic Messaging Framework and the AI Brand Twin, and he publishes a weekly public teardown scoring real B2B homepages on whether AI engines can understand and recommend them.
Want this energy on your show?
Email Greg directly and name the episode idea you'd want to record. He reads everything and usually replies within a day.
[email protected]